The Tipping Point

I know negative reviews tend to get dismissed or lost in the shuffle, especially for wildly popular books such as Malcolm Gladwell's The Tipping Point; however, I think it's important to chime in on how this book fails to deliver on its basic premise.

In essence, the Tipping Point describes how certain types of people (who Gladwell refers to as connectors, mavens, and salesmen), and certain circumstances (the law of the few, the stickiness factor, and the power of context), can help turn fashion, books, television shows into epidemics, and turn crime waves and smoking trends upside-down. And here is where Gladwell's Tipping Point fails: he uses the data of real-life examples to reason backwards in the formation of his theory. When read closely and critically, Gladwell only describes THAT things `tip' and not WHY they `tip'. As Karl Popper said of Freudian Theory (and of all science), it must be falsifiable. Here it seems unlikely that any observation or experimental paradigm could be developed to falsify the theory of The Tipping Point, which again, makes this book not very scientific.

For example, if a person or circumstance met one of Gladwell's criteria, but failed to tip the item/situation, would it call his theory into question? You see where I'm going with this? If something was `sticky' (which the law of stickiness says makes certain information at certain times, irresistible) but didn't tip, does that mean it was never `sticky', or does something need to tip in order for it to be deemed `sticky'. And now we're talking circular logic, maybe backwards logic; the type of theory written on the back of a cocktail napkin at 2am that sounds like it explains everything. Again, not good science. I was really looking forward to this book, but the over-simplifications, sheer repetitiveness, and poor execution of writing scientifically made for a highly disappointing read.

By

 Craig Fisher (USA)

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