Sách - Hegarty on Advertising : Turning Intelligence into Magic by John Hegarty (UK edition, hardcover)

Ships from and sold by EXPERAL VN

Publisher: Thames & Hudson Ltd

Origin: United Kingdom (Imported)

ISBN 13: 9780500293638

Condition: Brandnew

Binding: hardcover

Pages: 232

Dimensons: 229 x 166 x 28 | 870 (gram)

---------------------------------------- First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal `Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011. One new section - `Why I'm now parking my ideas in a garage' - discusses Hegarty's new company, The Garage. In the other new section - `From Unilever to the UN via a llama' - Hegarty talks predominantly about the ad he did for the UN's `Global Goals for their Sustainable Development' campaign.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....